WEBVTT

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We have to not only be a good model, we have to be more than willing to share.

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And we have to do it in a way that we're not the "ugly American,"

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to use a very old phrase.

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When America would go into a foreign country, too often it was,

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"This is the only way it should be done and this is the American way."

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People want our knowledge and they want our help and they want our support,

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but they also want it in a way that is not intimidating,

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that is not one that is arrogant.

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It has to be done in a very careful and thoughtful way.

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And that's only through relationships.

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That's only because we have people in those countries

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who have developed communication relationships with high-level people

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throughout those organizations that we deal with all the time.

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That's going to be the key.

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Not to do it in a way that, as I just said look,  you have to do this the American way.

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We know what we're doing, we're very good at it.

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How we sell that and how we provide that information is just as important

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as the technology or the best practice that we're willing to share.