WEBVTT

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(Music)

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Narrator: American consumers
drive not only the American
economy,

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but much of the global
economy as well.

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This makes the United States a
favorite market

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for legitimate manufacturers the
world over.

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And from storefronts on city
streets,

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and in shopping malls,

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to websites online,

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Americans can find virtually

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anything they want.

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Unfortunately, this also makes
us a favorite target

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for counterfeiters: terrorists
and criminals who pocket huge

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profits by manufacturing fakes.

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Everything from fashion apparel
and pirated media

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to military-grade electronics
and pharmaceuticals.

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Counterfeit goods are often made
of inferior materials,

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manufactured under uncontrolled
and unsanitary conditions,

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and labeled with
false information.

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As a result, they can threaten
the health and safety

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of the people who buy them.

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Fake products violate the
intellectual property rights of

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legitimate companies, and
undermine those companies'
reputations.

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They deprive
workers here at home and

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overseas of badly needed jobs.

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A large percentage of
counterfeit and pirated products

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are manufactured overseas. They
are shipped to the United States

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in the stream of legitimate
goods that continually flow into

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America's airports and seaports
and across our borders.

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There to stop them are the men
and women of U.S. Customs

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and Border Protection,
protecting America 24/7.

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Therese Randazzo:
The overall volume of US imports

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makes it a real challenge for
CBP in terms of IPR enforcement,

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because we have to decide which
of the hundreds of millions

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of shipments that enter the
United States every year

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are suspect shipments for
possible counterfeit or pirated
goods,

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while at the same time ensuring
the expeditious release into

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commerce of authentic goods. To
put those numbers in context,

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on a daily basis CBP
processes about 77,000
commercial

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shipments. That's more
than 28 million cargo
shipments every

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year. In addition to
that, there's more than
250 million

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shipments arriving in
mail and express small
parcels, some of

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which are commercial
in nature, that we
still have to look

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and decide which of those
to examine.

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So the real challenge
for us is sorting the good stuff

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from the bad stuff and deciding
what to inspect.

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NARRATOR: The challenge might
seem hopeless, but CBP has

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developed methodical strategies
and powerful tools to support

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the effort. CBP has a
multi-layered strategy to

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enforce intellectual
property rights.

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It is a three-part
strategy:

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Facilitate, Enforce
and Deter.

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Randazzo: With regard to
facilitation, we're looking to

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identify the authentic
shipments, without inspection,

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so that those goods are released
immediately into commerce,

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reducing the cost to US
importers and more effectively

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using CBP's resources.

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Narrator: U.S. law requires
importers to provide CBP with

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documentation for incoming
shipments well ahead of their
arrival.

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CBP uses this manifest
and entry data

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to help identify
suspicious shipments.

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In addition, through
agreements with America's

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trading partners, CBP maintains
teams of officers and

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investigators around the world
to help identify suspect

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shipments even before they
begin their journey

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to the United States.

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Randazzo: With regard to
enforcement, that's about making

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seizures, targeting the right
shipments, determining that

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those goods are infringing and
seizing those, and then ensuring

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that those goods are
ultimately destroyed.

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Narrator: When an analysis
raises a red flag,

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CBP issues an alert to the
expected port of entry.

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CBP officers stop it from
entering the country

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and subject it to
rigorous inspection.

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Trained Import Specialists make
a quick evaluation.

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If the goods appear to be
counterfeit,

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they are detained
pending further analysis,

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and samples are often sent to
CBP's Laboratories and

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Scientific Services for
laboratory testing.

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If the analysis proves deceit,

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the goods are seized
and destroyed.

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Just as important, CBP and its
partner agencies launch an

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investigation of both
the importer

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and the source of the
bogus products.

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In this regard, CBP plays a
key role in the National

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Intellectual Property Rights
Coordination Center.

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The IPR Center coordinates a
multi-agency effort

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to review and vet possible IPR
infringement cases,

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assigning on a case-by-case
basis

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which law enforcement
agency will lead investigations

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and pursue prosecutions.

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To further strengthen IPR
enforcement,

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CBP supplements its
targeting activities

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with random inspections at US
ports of entry.

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Vernon Foret:
Recent trends indicate a rise

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in the attempted smuggling of
counterfeit products

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through our courier service and
international mail environments.

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These shipments are
pharmaceuticals, contact lenses.

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To counter this trend, CBP has
increased inspection efforts

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at our international mail and
courier service facilities.

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Randazzo: The third piece is the
deterrence part, where we want

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to prevent future violations by
conducting audits of importers

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that are involved in
counterfeiting and piracy,

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to deter them from bringing any
future goods by depriving them

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of the profitability of that
activity.

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We make referrals to
Immigration and Customs

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Enforcement for criminal
investigations to take down the

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organizations that are involved,

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and we issue penalties finally
to re-importers as well.

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Narrator: CBP continually
examines this information on

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incoming shipments, targeting
not just potential IPR

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violations, but high-risk
shipments of all types.

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Analysts review shipment
documentation,

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intelligence from
overseas teams,

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and historical data on
importers and suspect
manufacturers.

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They use an extensive
database of legitimate product

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and trademark information to
identify discrepancies.

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Stopping counterfeit shipments
at the border is essential, but

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a permanent solution involves
stopping counterfeiting and

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piracy at their source and
eliminating demand.

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That requires partnering with
the trade industry and customs

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agencies worldwide.

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And winning the public's
cooperation by educating

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consumers about the dangers
associated with counterfeit
products.

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Randazzo: You're supporting
organized crime when you buy

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counterfeit products, and no one
wants to promote organized crime

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on our streets.

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The money that is made by
counterfeiting is used to

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launder drugs, weapons,

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a whole host of  other
illegal activities.

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Narrator: When CBP identifies
business practices linked to IPR

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theft, it works with
the trade industry

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to change those practices.

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It shares with appropriate US
enforcement agencies

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information acquired during
investigations,

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through channels such as the
IPR Center.

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It works with the Department of
Defense to help secure the

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military's supply chain for
mission-critical components,

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parts and materials.

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And it works with IPR
specialists from foreign customs

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agencies and international
customs organizations

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to implement best practices that
protect both U.S.

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and overseas economies.

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CBP also strongly encourages
American consumers

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to do their part.

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Kevin Corsaro: Consumers can
avoid purchasing counterfeit

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merchandis e by first knowing
what the genuine article
typically costs.

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If the price seems too
good to be true, it
probably is.

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And it may indicate
that the product
is fake.

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You can familiarize
yourself with what
the genuine

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product looks like. The
manufacturer's website

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is a good source
of information.

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Check the quality of
the workmanship.

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Most counterfeit
products are inferior,
and quickly show

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their inferior
construction and
materials.

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And buy from reputable
retailers.

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Beware of Internet sellers;
products offered online

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are not always what they
appear to be.

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NARRATOR: Businesses and the
public can assist CBP in the

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campaign against counterfeit and
pirated products.

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Through an online program called
E-Recordation, businesses can

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record with CBP any trademarks
and copyrights that have been

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registered with the US Patent
and Trademark Office

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or the Copyright Office.

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An E-Recordation record provides
CBP with information necessary

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to determine when imported
products infringe

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on a company's IP rights.

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Businesses can also assist CBP
by sharing product information,

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keeping product information
guides up to date,

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and providing product training
to CBP personnel.

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And businesses and the public
can report suspicious trade

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activities to CBP through
E-Allegations.

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E-Allegations is an online
system that accepts reports

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of possible violations as long
as the reports are substantiated

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and include actionable
information.

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CBP is continually improving its
efforts against IPR violators

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through steady improvements in
technology, training, and

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procedures. And it is having an
effect.

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But CBP needs your help.

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For more information
about CBP and IPR,

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visit this web address on
cbp.gov

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(Closing Music)