(footsteps, then sitting at piano bench)
(light piano music)
(Narrator) You. The importer, the carrier,
the broker – fueling commerce around the world.
You. The entrepreneur, the business owner,
the consumer – the backbone of the American economy.
You… are trade.
In today’s interconnected world, everything you buy,
sell, and rely on is intertwined through trade.
And yet, as trade rapidly grows and evolves,
our laws, methods, and technologies can no longer keep up.
But working together consumers, industry,
and government can move trade forward
to advance America’s businesses, families, and future.
(music swells)
To keep America moving forward, trade must be reimagined… and transformed.
(piano music) By harnessing the power of the latest technology
and modern processes, data will seamlessly move
through the supply chain – making trade faster, cheaper, and safer.
And that’s revolutionary.
This data-driven approach will allow a product to be traced
throughout the supply chain, verifying that it was ethically sourced and manufactured.
That same visibility will make sure the food, medicines, and other products you and your
family use come from safe and reliable sources.
American businesses can grow more jobs and be more competitive
because they’ll be protected from unfair business practices
and intellectual property theft, including counterfeit merchandise.
And goods will arrive more quickly
as enhanced technologies help clear them at our borders swiftly and securely.
With this modern system of trade,
the U.S. will lead the world with innovative practices,
collect the revenue it is rightfully owed, and secure our economic future.
Imagine it.
But it’s going to take all of us working together to make it happen.
Trade needs you. Your ideas, your inspiration, your imagination…
and your collaboration.
Are you in?
To learn more about the 21st Century Customs Framework and the future of trade,
visit cbp.gov/trade/21CCF.