WEBVTT

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(footsteps, then sitting at piano bench)

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(light piano music)

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(Narrator) You. The
importer, the carrier,

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the broker – fueling
commerce around the world.

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You. The entrepreneur,
the business owner,

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the consumer – the backbone
of the American economy.

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You… are trade.

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In today’s interconnected
world, everything you buy,

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sell, and rely on is
intertwined through trade.

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And yet, as trade rapidly
grows and evolves,

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our laws, methods, and
technologies can no longer keep up.

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But working together
consumers, industry,

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and government can
move trade forward

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to advance America’s
businesses, families, and future.

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(music swells)

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To keep America moving forward, trade
must be reimagined… and transformed.

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(piano music) By harnessing
the power of the latest technology

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and modern processes,
data will seamlessly move

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through the supply chain – making
trade faster, cheaper, and safer.

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And that’s revolutionary.

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This data-driven approach
will allow a product to be traced

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throughout the supply chain, verifying that
it was ethically sourced and manufactured.

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That same visibility will make sure the food,
medicines, and other products you and your

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family use come from
safe and reliable sources.

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American businesses can grow
more jobs and be more competitive

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because they’ll be protected
from unfair business practices

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and intellectual property theft,
including counterfeit merchandise.

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And goods will
arrive more quickly

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as enhanced technologies help clear
them at our borders swiftly and securely.

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With this modern
system of trade,

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the U.S. will lead the world
with innovative practices,

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collect the revenue it is rightfully owed,
and secure our economic future.

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Imagine it.

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But it’s going to take all of us
working together to make it happen.

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Trade needs you. Your ideas,
your inspiration, your imagination…

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and your collaboration.

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Are you in?

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To learn more about the 21st Century Customs
Framework and the future of trade,

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visit cbp.gov/trade/21CCF.